Why Native Apps Matter More Than Ever
The search landscape is changing dramatically and native apps are your strategic response.
The Data
Recent reports (late 2025) show that while total search volume is rising, clicks to B2B websites have dropped by 34% to 60% because Google's "AI Overviews" (SGE) answer the query directly on the search page.
Users are getting answers without ever visiting publisher sites , cutting off traffic, engagement, and revenue at the source.
The App Solution
For a B2B publisher, a native app is no longer just a "mobile website." It is a Walled Garden.
By moving users into an app, the publisher bypasses Google/AI search entirely and builds a direct, push-notification-based relationship that AI cannot intercept.
Your audience, your content, your control , independent of search algorithms.
In a world where AI answers questions before users click, owning the direct relationship with your audience isn't optional , it's survival.